Experience Operations
(xOps)

Every Interaction | Engineered for Value

xOps is a unified approach to maximizing
product utilization for enterprise value

Every Interaction

UX, messaging, guides, knowledge centers, emails, videos—every touchpoint optimized for engagement.

Engineered for Value

Data-driven interventions designed to increase utilization, retention, and expansion.

Unified Approach

Coordinated experiences across all channels and touchpoints for maximum impact.

Data Protocol xOps Platform

Data Protocol xOps Platform: Every user interaction is an opportunity—from UX and in-app messaging to emails, guides, knowledge centers, and videos. Our system maps, designs, executes, and continuously optimizes coordinated interventions across all touchpoints to increase user lifetime value through intelligent, adaptive engagement.

Our Approach:

The xOps Platform

We're not just theorists —we're builders and operators.

Our Approach

Every Interaction

We orchestrate experiences across every user touchpoint to maximize product utilization.

In-App Messages

Video Content

Knowledge Centers

Interactive Guides

Coordinated interventions across all touchpoints create a unified experience that drives measurable utilization improvements

Optimize Behavior

Optimize utilization by changing user behavior.

YOU WANT THEM TO DO

MORE OF SOMETHING

Make more API calls, more features used, more allocated budget spent, more time on product, and more transactions.

AND/OR

YOU WANT THEM TO DO

LESS OF SOMETHING

Less product breakage, less user downtime, fewer policy / compliance violations, less frustration, and reduced churn.

Individual interactions collectively determine user behavior—user behavior drives your revenue

The Value of Utilization

Higher utilization directly translates to measurable business outcomes.

Increased Revenue

More feature usage leads to higher plan upgrades and renewals

Reduced Churn

Engaged users are sticky users who see ongoing value

Better Metrics

Improved NPS, satisfaction scores, and product-market fit

Faster Growth

Word-of-mouth and referrals from satisfied power users

Ready to Transform Your User Experience?

Get a comprehensive assessment of your current user journey and discover opportunities for optimization.

What You'll Get

  • Current state analysis of your user experience
  • Identification of high-impact intervention opportunities
  • Prioritized roadmap for utilization improvements
  • Custom recommendations for your specific use case

Outcome

Transform guesswork into a systematic plan that turns dormant users into revenue drivers.

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