Short Codes

If you want developers to use your products, show them how.

Drive Adoption | Highlight Features | Support Developers

Slack short code preview

Light Lift. High Value.

Companies like Slack use Short Codes to promote new features and products to their developer community.

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A Better Way to Promote and Support Your Products

Quick, Engaging, & Actionable icon
Quick, Engaging, & Actionable

Highlight product value & support devs with video in an interactive terminal.

Inform Devs & Reach New Audiences icon
Inform Devs & Reach New Audiences

Get discovered by thousands of devs using Data Protocol for product choice & support.

Know Who, Why, and How icon
Know Who, Why, and How

Discover who is interested in your products, learning motives, and intended use.

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See Continuous Improvement

Scale and operationalize feedback to improve your products and DX.

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Decoding DevRel


A dedicated TL;DR channel is a branded portal that:

  1. Brings your Dev Docs to life
  2. Grows your developer community 
  3. Delivers updates and gather attributable feedback
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Short Codes drive product adoption and use by:

  1. Demonstrating product features, uses, and value
  2. Collecting valuable sentiment data 
  3. Building your community on Data Protocol
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Courses and hands-on labs skill up your developers with:

  1. Custom courses and resources to support your developers
  2. Knowledge checks and assessments to validate proficiency
  3. In-course and platform metrics
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Fully managed certifications: 

  1. Align your developer audience around shared standards 
  2. Incentivize and recognize completion with badges
  3. Validate skills and proficiency
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Product Promotion and Adoption

Companies like Meta, Slack, and Google use Short Codes to promote new products and keep their developers up to date on the latest features and policy changes.

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See Short Codes in Action